How can the crabs / ice chest thing be rated the best ad by USA Today poll. It wasn't funny, wasn't touching, wasn't much of anything but a swing-and-a-miss.
My vote for top is a 3-way tie. The Bud Light Hitchhiker, the Blockbuster Mouse, and finding out Robert Goulet is a Suliban. Yes I'm a geek -- this will become painfully apparent.
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